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Discount shopping is a serious skill. Most people will laugh at that statement. But if you really think about it, youll realize that there are serious skills involved. The reality is that certain people have a great skill here that others dont have. I think this is often overlooked by people who do not study consumer behavior very closely. There are entire branches of study devoted to how people shop that the marketers use to design their campaigns.
So what is the profile of the discount shopper? There are several factors that people who are good shoppers will exhibit. A big one is patience. Shoppers who are impatient are not particularly good at finding bargains. There is certainly timing involved in finding a good bargain at a store. Because there are not sales all the time, you need to be at the store when a sale is actually happening. It takes some homework ahead of time to know where the best deals will be. The high quality shopper is planner and gets this information ahead of time.
In addition to doing the homework ahead of time, the best shoppers know where to look. While similar, this is a different capability. This skill involves doing detective work to find the best sources for information about the best deals. So they essentially have the detective skills and the discipline to follow through and go to the sale. In summary, a discount shopper is not someone who just happens on a sale and saves tons of money. If you feel you are not saving enough money when you shop, perhaps you need to examine both your ability to find the sources where deals are published as well as you discipline to only buy when sales are running. Taken together, these two skills will help you save big.
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